Adventist Communicators gather for a Tri-Union Communication Advisory held from 9-11 June at the Malaysia Union Mission Headquarters. Themed, Communication, Mission for All, the three-day event focused on equipping communication personnel to strengthen mission-driven storytelling, digital evangelism, and strategic communication.
The advisory highlighted the vital role of communication as a ministry that connects people to Christ and advances the gospel in a rapidly evolving digital world. Presentations by communication leaders explored the biblical foundations of communication, the historical role of communication in the early Christian church and the Adventist movement, and the growing influence of news and media in contemporary mission work. In one of his presentations, SSD Communication Director, Pr. Carlito Quidet emphasised the need for careful planning, action planning, and correct implementation in Church communication. He said, “Effective communication is deliberate. We must align our vision with strategic action and precise execution to ensure that the message of hope reaches every heart with clarity and purpose.”
Sessions also addressed social media engagement, strategic communication, visual storytelling, crisis management, church branding, and Adventist identity guidelines. A key emphasis throughout the advisory was the integration of the REACH26 and OneVoice27 initiatives. SSD Assistant Communication Director, Anthony Stanyer, further explained the role of OneVoice27, uniting the voices of our church on social media as an initiative beyond a strategy, a practical platform that connects people to people. He called for all to “Make content that builds connections with others.”
The attendees received updates on how these global initiatives seek to mobilise church members and communication ministries to share a unified message of hope and salvation while expanding the church’s digital footprint and evangelistic reach, while capturing and engaging diverse audiences with the Adventist message.
A significant highlight of the gathering was the Commitment Service held on June 10, where participants renewed their dedication to using communication as a tool for mission. In his message, SSD Communication Director Carlito Quidet spoke on “The Role of Communication in the Last Days of Earth’s History,” reminding attendees that communication ministry is more than information sharing—it is a sacred calling to proclaim Christ’s message of hope to the world. The service concluded with a dedication prayer, committing communication leaders and ministries to support the church’s mission through faithful, Christ-centred communication.
Throughout the advisory, the recurring themes of “Mission for All” and “Communication for Mission” underscored the church’s commitment to reaching every tribe, language, and people group with the everlasting gospel. Participants left inspired and equipped to strengthen communication ministries in their respective territories, united in purpose and committed to advancing God’s mission through effective storytelling, digital engagement, and collaborative communication efforts.
As the Seventh-day Adventist Church continues to embrace innovative communication methods while remaining grounded in its biblical identity, the Tri-Union Communication Advisory served as a timely reminder that every message shared, every story told, and every platform utilized can become a powerful instrument for proclaiming the hope of Jesus and preparing people for His soon return.
Reported by Hazel Wanda Ginajil-Gara, MAUM Communication
18, June 2026, Thursday.